https://meichengwangdesign.com Mei Cheng Wang Mon, 24 Nov 2025 02:03:13 +0000 https://meichengwangdesign.com en https://meichengwangdesign.com/Home Mon, 11 Sep 2017 01:31:37 +0000 Mei Cheng Wang https://meichengwangdesign.com/Home You’ve reached the design portfolio of Mei Wang&nbsp; &nbsp;&nbsp; https://meichengwangdesign.com/Information Mon, 11 Sep 2017 01:31:37 +0000 Mei Cheng Wang https://meichengwangdesign.com/Information Hello I’m Mei, a visual designer/art director/creative in New York.I’m obsessed with sustainability and marine biology. Aquariums are my favorite places in the world. I work with brands in all aspects of digital and print brand marketing. I read fiction (especially sci-fi) and eat vegetables with the fervor of a lunatic. &nbsp; I talk very fast and love to tell stories. Feel free to reach out at: meichengwang3@gmail.com Instagram Linkedin <img width="2084" height="2084" width_o="2084" height_o="2084" data-src="https://freight.cargo.site/t/original/i/5bb69f0cb00cbee9afc3e604e64285dbe1ced7d8e83d57728ca6a665e8a49be5/MWLogo-2025.png" data-mid="240949959" border="0" data-scale="18" data-icon-mode src="https://freight.cargo.site/w/1000/i/5bb69f0cb00cbee9afc3e604e64285dbe1ced7d8e83d57728ca6a665e8a49be5/MWLogo-2025.png" /> https://meichengwangdesign.com/THE-CLASS-Branding Mon, 24 Nov 2025 01:52:12 +0000 Mei Cheng Wang https://meichengwangdesign.com/THE-CLASS-Branding The Class Branding Update 2025 In 2025 The Class was looking to elevate their visual branding after several years of toning it down. I was tasked to capture the movement and groundedness of their somatic fitness practice using the tools they already had. We were able to bring warmth and energy to the brand through new fonts, negative space, a minimal natural color palette, and adding blurs and textures to photos. Role: Graphic design / Art Direction Photography: Taryn Toomey <img width="2000" height="1270" width_o="2000" height_o="1270" data-src="https://freight.cargo.site/t/original/i/2121bc2e4b0f5b6d98a98aeccdc547d0f1cdf691650f03fdcf6c8f4715b69f57/071525_Sam_nycsoloshoot0183_Blur2_Web.jpg" data-mid="241015129" border="0" src="https://freight.cargo.site/w/1000/i/2121bc2e4b0f5b6d98a98aeccdc547d0f1cdf691650f03fdcf6c8f4715b69f57/071525_Sam_nycsoloshoot0183_Blur2_Web.jpg" /> <img width="8160" height="1080" width_o="8160" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b6cbbcd0d65e43dad348f25129ca3f45f2a167477867988f67270dc04efe0d03/Highlight-Thumbnails_All.png" data-mid="241013756" border="0" src="https://freight.cargo.site/w/1000/i/b6cbbcd0d65e43dad348f25129ca3f45f2a167477867988f67270dc04efe0d03/Highlight-Thumbnails_All.png" /> <img width="2000" height="2999" width_o="2000" height_o="2999" data-src="https://freight.cargo.site/t/original/i/752099f5b71bbc9592f642809c13aaa02de924336afb770eba6284d8f0b3b3fb/EXPERIMENTATION06613_Blur.jpg" data-mid="241013812" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/752099f5b71bbc9592f642809c13aaa02de924336afb770eba6284d8f0b3b3fb/EXPERIMENTATION06613_Blur.jpg" /> <img width="2917" height="3333" width_o="2917" height_o="3333" data-src="https://freight.cargo.site/t/original/i/c6cbb8603f14a8de150ab334757e309493ee815f73420e8ebf0ac368f1368170/The-Class_Email_Set.jpg" data-mid="241015424" border="0" src="https://freight.cargo.site/w/1000/i/c6cbb8603f14a8de150ab334757e309493ee815f73420e8ebf0ac368f1368170/The-Class_Email_Set.jpg" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/888cdb8279330ba0463dbabfeb155349aced1e4a1a9e53c600ae102a10bf1ef0/COURTNEY04333_Blur2.jpg" data-mid="241013817" border="0" src="https://freight.cargo.site/w/1000/i/888cdb8279330ba0463dbabfeb155349aced1e4a1a9e53c600ae102a10bf1ef0/COURTNEY04333_Blur2.jpg" /> <img width="3930" height="2339" width_o="3930" height_o="2339" data-src="https://freight.cargo.site/t/original/i/46b392d65a01cde48e8e5c0981f404b21fc41ed0687a2cb3056f4d5cdbeb024b/EXPERIMENTATION06547_Blur2.jpg" data-mid="241013814" border="0" src="https://freight.cargo.site/w/1000/i/46b392d65a01cde48e8e5c0981f404b21fc41ed0687a2cb3056f4d5cdbeb024b/EXPERIMENTATION06547_Blur2.jpg" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/68533bd3d363949d9e943977676cd5dfc18777a9fda7e14aaa1d2605e085e24f/Body-and-Mind-Ad_9x16_Web.gif" data-mid="241013739" border="0" src="https://freight.cargo.site/w/800/i/68533bd3d363949d9e943977676cd5dfc18777a9fda7e14aaa1d2605e085e24f/Body-and-Mind-Ad_9x16_Web.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/2b47af0712eb82c29e824fa5ee821c6ddd205a14bd3d92286c8d57f8e3e214d2/Essential_Email-1_Web.gif" data-mid="241013642" border="0" src="https://freight.cargo.site/w/800/i/2b47af0712eb82c29e824fa5ee821c6ddd205a14bd3d92286c8d57f8e3e214d2/Essential_Email-1_Web.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d919935e8305056b5c201e6a1fa4a0219c2f82b58ea6feb20276d6e784d5eb3e/Pinned-2_0-Cover.jpg" data-mid="241015270" border="0" src="https://freight.cargo.site/w/1000/i/d919935e8305056b5c201e6a1fa4a0219c2f82b58ea6feb20276d6e784d5eb3e/Pinned-2_0-Cover.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/59809bd38161a1d39905943f0b679d4890d198c1e26f12d0cffe605c1ae335fe/Pinned-2_1-App.jpg" data-mid="241015282" border="0" src="https://freight.cargo.site/w/1000/i/59809bd38161a1d39905943f0b679d4890d198c1e26f12d0cffe605c1ae335fe/Pinned-2_1-App.jpg" /> <img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/4f75fde609e48dfb74d748dc77c5fa24c4cea366baa5dcdd3bccdf37d0de6cf6/Why-We-Move_Title.gif" data-mid="245544500" border="0" src="https://freight.cargo.site/w/500/i/4f75fde609e48dfb74d748dc77c5fa24c4cea366baa5dcdd3bccdf37d0de6cf6/Why-We-Move_Title.gif" /> https://meichengwangdesign.com/THE-CLASS-Campaign-Holiday-2025 Mon, 24 Nov 2025 02:03:13 +0000 Mei Cheng Wang https://meichengwangdesign.com/THE-CLASS-Campaign-Holiday-2025 The Class Holiday Promos 2025 The Class 2025 holiday promotions ran from Black Friday all through December. Under the newly updated branding, we tied the visuals together through a season of different promotions and discounts with a small campaign featuring black and white image cutouts and jewel tone colors. Role: Graphic design / Art Direction <img width="3333" height="2500" width_o="3333" height_o="2500" data-src="https://freight.cargo.site/t/original/i/570c58a7afa94262332e78a725ccb2d6ec53972dcf562b3f351fe86ea743a20d/BFCM_Advent_Web.jpg" data-mid="241013265" border="0" src="https://freight.cargo.site/w/1000/i/570c58a7afa94262332e78a725ccb2d6ec53972dcf562b3f351fe86ea743a20d/BFCM_Advent_Web.jpg" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/d7f64a4fe1bc0f460c316a6fbceafb53af79446524b3cf6e56b64e0d258d38ae/Seasons_IG_9x16.gif" data-mid="241013133" border="0" src="https://freight.cargo.site/w/600/i/d7f64a4fe1bc0f460c316a6fbceafb53af79446524b3cf6e56b64e0d258d38ae/Seasons_IG_9x16.gif" /> <img width="1400" height="2480" width_o="1400" height_o="2480" data-src="https://freight.cargo.site/t/original/i/8706b636583f6c17aca58e1cc90ae6cd0b0782e6582f49bed48f14db7dffdba0/DS-CM_12.1_1.jpg" data-mid="241013142" border="0" src="https://freight.cargo.site/w/1000/i/8706b636583f6c17aca58e1cc90ae6cd0b0782e6582f49bed48f14db7dffdba0/DS-CM_12.1_1.jpg" /> <img width="1000" height="1300" width_o="1000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/f1ab8337179a55ad48176b3bb2b0352f70322d165d69ebd31b073da92fec889d/Email1_Advent_Plum.gif" data-mid="241013268" border="0" src="https://freight.cargo.site/w/1000/i/f1ab8337179a55ad48176b3bb2b0352f70322d165d69ebd31b073da92fec889d/Email1_Advent_Plum.gif" /> <img width="1400" height="2370" width_o="1400" height_o="2370" data-src="https://freight.cargo.site/t/original/i/92d521b405ae97a784cee7cf24e290f23403cfb0d312ac6b00c0c8d30b1cd857/Studio-Sale_11.27_1.jpg" data-mid="241013148" border="0" src="https://freight.cargo.site/w/1000/i/92d521b405ae97a784cee7cf24e290f23403cfb0d312ac6b00c0c8d30b1cd857/Studio-Sale_11.27_1.jpg" /> <img width="2917" height="833" width_o="2917" height_o="833" data-src="https://freight.cargo.site/t/original/i/3dfd5fe290e041679dcb7ecd6893909ea6025ccc0a946a1acd365a9f35550ab7/BFCM_Cutout-Set.png" data-mid="241015713" border="0" src="https://freight.cargo.site/w/1000/i/3dfd5fe290e041679dcb7ecd6893909ea6025ccc0a946a1acd365a9f35550ab7/BFCM_Cutout-Set.png" /> <img width="1400" height="2150" width_o="1400" height_o="2150" data-src="https://freight.cargo.site/t/original/i/8e10f5868da045a40f4226830628e36b396ea3dfbe1052897ed346291e4343d2/Retail-BF_11.28_1.jpg" data-mid="241013143" border="0" src="https://freight.cargo.site/w/1000/i/8e10f5868da045a40f4226830628e36b396ea3dfbe1052897ed346291e4343d2/Retail-BF_11.28_1.jpg" /> <img width="1400" height="2240" width_o="1400" height_o="2240" data-src="https://freight.cargo.site/t/original/i/5b21d5b3286e20eb5c87426764393cf2bd8c0481cbd562d88f8736cfd703a6d5/Retail-CM_12.1_1.jpg" data-mid="241013144" border="0" src="https://freight.cargo.site/w/1000/i/5b21d5b3286e20eb5c87426764393cf2bd8c0481cbd562d88f8736cfd703a6d5/Retail-CM_12.1_1.jpg" /> <img width="844" height="1116" width_o="844" height_o="1116" data-src="https://freight.cargo.site/t/original/i/d9dbda31a4bd0be7b63c265437b637084129c1e5c9c9fa68f80ac6d04199a2be/Bow-1.png" data-mid="241013502" border="0" data-scale="15" data-icon-mode src="https://freight.cargo.site/w/844/i/d9dbda31a4bd0be7b63c265437b637084129c1e5c9c9fa68f80ac6d04199a2be/Bow-1.png" /> <img width="1400" height="2880" width_o="1400" height_o="2880" data-src="https://freight.cargo.site/t/original/i/9fb5929f9f172b9561e8ab53f7e33a01bf6ba84890bdfe1687339829d2b8169e/Dec_Retail_3.jpg" data-mid="241013492" border="0" src="https://freight.cargo.site/w/1000/i/9fb5929f9f172b9561e8ab53f7e33a01bf6ba84890bdfe1687339829d2b8169e/Dec_Retail_3.jpg" /> <img width="1200" height="440" width_o="1200" height_o="440" data-src="https://freight.cargo.site/t/original/i/097dc8e305a211e49ba4489196b0bbed5a58bdc4320da1f21da6ff83bf0225c9/Bow-6.png" data-mid="241013519" border="0" src="https://freight.cargo.site/w/1000/i/097dc8e305a211e49ba4489196b0bbed5a58bdc4320da1f21da6ff83bf0225c9/Bow-6.png" /> <img width="1400" height="1860" width_o="1400" height_o="1860" data-src="https://freight.cargo.site/t/original/i/04bb8b4e5fbee4f386d4d37b3470bef05020110368b7742b66856407f01246ec/Dec_Retail_1.jpg" data-mid="241013490" border="0" src="https://freight.cargo.site/w/1000/i/04bb8b4e5fbee4f386d4d37b3470bef05020110368b7742b66856407f01246ec/Dec_Retail_1.jpg" /> https://meichengwangdesign.com/MILK-BAR-Campaign-Summer-of-Yes Wed, 11 Dec 2024 06:08:51 +0000 Mei Cheng Wang https://meichengwangdesign.com/MILK-BAR-Campaign-Summer-of-Yes Milk Bar Summer of Yes! Campaign 2022 Summer 2022 was that year’s biggest seasonal campaign with multiple product launches in Milk Bar’s bakeries as well as on grocery store shelves. The creative team crafted a world of bold graphics inspired by retro candy ads and ice cream truck menus that sat alongside bright and colorful summer photography. Role: Graphic design Creative direction: Gregory Sparks Photography + Post Production: Caroline Arcangeli <img width="6703" height="4468" width_o="6703" height_o="4468" data-src="https://freight.cargo.site/t/original/i/3ca200fb0500e5f1d019e90a1b6ce7d953502c110829d27a916623db73dfaa09/SummerofYes_32.jpg" data-mid="223198847" border="0" src="https://freight.cargo.site/w/1000/i/3ca200fb0500e5f1d019e90a1b6ce7d953502c110829d27a916623db73dfaa09/SummerofYes_32.jpg" /> <img width="2917" height="1250" width_o="2917" height_o="1250" data-src="https://freight.cargo.site/t/original/i/45d4a8a4de2a4f308401acdb85dae8a898137862f6faf307f9c212d7684b3fd6/Milkbar_Summer_Header-Set-2.png" data-mid="223199132" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/45d4a8a4de2a4f308401acdb85dae8a898137862f6faf307f9c212d7684b3fd6/Milkbar_Summer_Header-Set-2.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/fff5619736c34e9be1df90945a96c740b59981b1071442bf318241d994ff0f54/Kapow_Yes.gif" data-mid="223199034" border="0" data-scale="15" data-icon-mode src="https://freight.cargo.site/w/800/i/fff5619736c34e9be1df90945a96c740b59981b1071442bf318241d994ff0f54/Kapow_Yes.gif" /> <img width="4480" height="5600" width_o="4480" height_o="5600" data-src="https://freight.cargo.site/t/original/i/ca8c6c3720134b55c6184eb1c755ab17368f4970a62021a5606961b4e60f4e43/SummerofYes_367.jpg" data-mid="223199138" border="0" data-rotation="0" src="https://freight.cargo.site/w/1000/i/ca8c6c3720134b55c6184eb1c755ab17368f4970a62021a5606961b4e60f4e43/SummerofYes_367.jpg" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ac1073b1d1483fa2c548fd74620eddab79755087de56c82dc3b6fc42ddb6b38d/Banana-Split-Layer-Cake-Sundae.gif" data-mid="223199124" border="0" src="https://freight.cargo.site/w/800/i/ac1073b1d1483fa2c548fd74620eddab79755087de56c82dc3b6fc42ddb6b38d/Banana-Split-Layer-Cake-Sundae.gif" /> <img width="4737" height="3158" width_o="4737" height_o="3158" data-src="https://freight.cargo.site/t/original/i/b51d96b3dfad08a3f26dd4fe740128680ec2a4f4b2b9a926d8d4aa2ace28ec02/NY-MilkBar-Wild-Posting-06-22-04.jpg" data-mid="223198838" border="0" src="https://freight.cargo.site/w/1000/i/b51d96b3dfad08a3f26dd4fe740128680ec2a4f4b2b9a926d8d4aa2ace28ec02/NY-MilkBar-Wild-Posting-06-22-04.jpg" /> <img width="2300" height="4245" width_o="2300" height_o="4245" data-src="https://freight.cargo.site/t/original/i/a81f691a7713a0c48c64fddf8dbbd34436da1cf7a6f774af142cfe4614086c1d/Menu-Nomad_Web.jpg" data-mid="223199032" border="0" data-rotation="0" src="https://freight.cargo.site/w/1000/i/a81f691a7713a0c48c64fddf8dbbd34436da1cf7a6f774af142cfe4614086c1d/Menu-Nomad_Web.jpg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/c7c5b198c49b9177374cb27ce4d5dfdcb86af06df2d0edfab5e87f30b7432b05/SummerOfYes_Studio069094_Orange.jpg" data-mid="223199126" border="0" src="https://freight.cargo.site/w/1000/i/c7c5b198c49b9177374cb27ce4d5dfdcb86af06df2d0edfab5e87f30b7432b05/SummerOfYes_Studio069094_Orange.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/0702e92910d18d26684dada2d44dda3fa4c475fc2c25a37d7960dfdf125d55c4/6.29_PB-chocolate-Sundae_Email.gif" data-mid="223199120" border="0" data-scale="40" src="https://freight.cargo.site/w/900/i/0702e92910d18d26684dada2d44dda3fa4c475fc2c25a37d7960dfdf125d55c4/6.29_PB-chocolate-Sundae_Email.gif" /> Photography <img width="3272" height="4090" width_o="3272" height_o="4090" data-src="https://freight.cargo.site/t/original/i/29f0c5230305d8c5b4bb51f1eac038626b9f06803f18a327a00168b4204b5b89/SummerofYes_157.jpg" data-mid="223199137" border="0" src="https://freight.cargo.site/w/1000/i/29f0c5230305d8c5b4bb51f1eac038626b9f06803f18a327a00168b4204b5b89/SummerofYes_157.jpg" /> <img width="4480" height="5600" width_o="4480" height_o="5600" data-src="https://freight.cargo.site/t/original/i/bcd9a36385a7d922d8538ebc22491288d5049f0537206a751171ee5bdcffa16f/SummerofYes_370.jpg" data-mid="223199171" border="0" src="https://freight.cargo.site/w/1000/i/bcd9a36385a7d922d8538ebc22491288d5049f0537206a751171ee5bdcffa16f/SummerofYes_370.jpg" /> <img width="1664" height="2496" width_o="1664" height_o="2496" data-src="https://freight.cargo.site/t/original/i/f7c787e60bbb78104771e837771ffa040170f7a89c2caa093ce5360356d85ed3/SummerofYes_119-1.jpg" data-mid="223199157" border="0" src="https://freight.cargo.site/w/1000/i/f7c787e60bbb78104771e837771ffa040170f7a89c2caa093ce5360356d85ed3/SummerofYes_119-1.jpg" /> <img width="4480" height="5600" width_o="4480" height_o="5600" data-src="https://freight.cargo.site/t/original/i/806c8b7c003a7b7e30db2894882d011b1814edcd3592be78714e55d9ee5cfb6b/SummerofYes_416.jpg" data-mid="223199173" border="0" src="https://freight.cargo.site/w/1000/i/806c8b7c003a7b7e30db2894882d011b1814edcd3592be78714e55d9ee5cfb6b/SummerofYes_416.jpg" /> <img width="3756" height="4694" width_o="3756" height_o="4694" data-src="https://freight.cargo.site/t/original/i/15eeac03d5f0b7f5307d3fe5576ad3bb4c690b5887be2132b2dd115d70929f38/SummerofYes_126.jpg" data-mid="223199135" border="0" src="https://freight.cargo.site/w/1000/i/15eeac03d5f0b7f5307d3fe5576ad3bb4c690b5887be2132b2dd115d70929f38/SummerofYes_126.jpg" /> https://meichengwangdesign.com/PLATED-Campaign-Back-to-School Thu, 14 Nov 2019 19:05:06 +0000 Mei Cheng Wang https://meichengwangdesign.com/PLATED-Campaign-Back-to-School Plated Back to School Campaign 2019 For Fall 2019, the Plated team created a campaign aimed to renew excitement for day-to-day meals with a sophisticated back-to-school style that would inspire home cooks to lean into their curiosity and sense of learning. The result ended up being one of our all-time favorite projects. Role: Graphic design, illustration Photography: &nbsp;Ryan Dausch + Emily Baker Styling:&nbsp;Ashley Shleeper Creative direction: Clayton Perryman Art direction: Aica Domingo Copywriting: Alicia Berbenick Concepting&nbsp; <img width="2917" height="1871" width_o="2917" height_o="1871" data-src="https://freight.cargo.site/t/original/i/9ba99319f41cfff6cb96170c5d93e8a0b0cd066e5a93ef4721168956317b5080/_BTS-Concept_Set.jpg" data-mid="98268164" border="0" src="https://freight.cargo.site/w/1000/i/9ba99319f41cfff6cb96170c5d93e8a0b0cd066e5a93ef4721168956317b5080/_BTS-Concept_Set.jpg" /> <img width="1242" height="1050" width_o="1242" height_o="1050" data-src="https://freight.cargo.site/t/original/i/d29a6e4e032128db7671f5aa74819d484a6d587af2df62e270a8a5a768f1e6cf/LP_BTS_2.jpg" data-mid="67912261" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/d29a6e4e032128db7671f5aa74819d484a6d587af2df62e270a8a5a768f1e6cf/LP_BTS_2.jpg" /> <img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e91dcc9f8bf75da365029f67f5822f39234b0a46d7a19737e535597dc61d9473/Pattern1.jpg" data-mid="57976707" border="0" src="https://freight.cargo.site/w/1000/i/e91dcc9f8bf75da365029f67f5822f39234b0a46d7a19737e535597dc61d9473/Pattern1.jpg" /> <img width="1334" height="2000" width_o="1334" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4ff58b1cfb8fa2db7cb282efe65ae3c65beab61cd33251af487f985e4afa20f7/Pattern2.jpg" data-mid="57976710" border="0" src="https://freight.cargo.site/w/1000/i/4ff58b1cfb8fa2db7cb282efe65ae3c65beab61cd33251af487f985e4afa20f7/Pattern2.jpg" /> <img width="1182" height="680" width_o="1182" height_o="680" data-src="https://freight.cargo.site/t/original/i/cd288a7b5e68f84205c9244e93712ff3483070f7bb8d8d806ba31f3717e663d0/Push_Challenge_Wide.jpg" data-mid="57976338" border="0" src="https://freight.cargo.site/w/1000/i/cd288a7b5e68f84205c9244e93712ff3483070f7bb8d8d806ba31f3717e663d0/Push_Challenge_Wide.jpg" /> Construction paper shapes&nbsp; were cut out in a muted Fall color palette and then photographed for crafty visuals that still felt grown-up. Emails&nbsp; focused on easy tips, lessons, the love of learning, and trying new things.&nbsp; <img width="2917" height="2833" width_o="2917" height_o="2833" data-src="https://freight.cargo.site/t/original/i/5b43b70709d0c4223c448d76de6e431518bb3991b616f8a3f6488682795ad465/_BTS-Email_Sets.jpg" data-mid="67930473" border="0" src="https://freight.cargo.site/w/1000/i/5b43b70709d0c4223c448d76de6e431518bb3991b616f8a3f6488682795ad465/_BTS-Email_Sets.jpg" /> <img width="2232" height="1152" width_o="2232" height_o="1152" data-src="https://freight.cargo.site/t/original/i/9645c419838e05d3fedca9f18b58d3ed63b37116035b53343a384ebd6e57b69c/Salad-Dressing-Matrix_Blog_border.jpg" data-mid="57977601" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/9645c419838e05d3fedca9f18b58d3ed63b37116035b53343a384ebd6e57b69c/Salad-Dressing-Matrix_Blog_border.jpg" /> Photography <img width="2998" height="2000" width_o="2998" height_o="2000" data-src="https://freight.cargo.site/t/original/i/79436e8658ad05eac394a7b60fbd36d840bd66d9021b41e25d189c88ebf12f17/FAMILY_TV_TIME_232_Web.jpg" data-mid="57978198" border="0" src="https://freight.cargo.site/w/1000/i/79436e8658ad05eac394a7b60fbd36d840bd66d9021b41e25d189c88ebf12f17/FAMILY_TV_TIME_232_Web.jpg" /> <img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f296c678be9130a40094e2d980e52695bfe4dc5673141e4aa70c7aaf67dffe7d/Pattern3.jpg" data-mid="57976712" border="0" src="https://freight.cargo.site/w/1000/i/f296c678be9130a40094e2d980e52695bfe4dc5673141e4aa70c7aaf67dffe7d/Pattern3.jpg" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/ff2d187949fe9bcf420f07163e579642ae6153c2c251d25290cb14f10959ce19/CARO_RYAN_305.jpg" data-mid="57978093" border="0" src="https://freight.cargo.site/w/1000/i/ff2d187949fe9bcf420f07163e579642ae6153c2c251d25290cb14f10959ce19/CARO_RYAN_305.jpg" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/526ef23144b1734675f84603cab5e9deb9a282be8b055f0d0b9f40450d52295b/CARO_RYAN_199.jpg" data-mid="57978103" border="0" src="https://freight.cargo.site/w/1000/i/526ef23144b1734675f84603cab5e9deb9a282be8b055f0d0b9f40450d52295b/CARO_RYAN_199.jpg" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/e9ed2f83cd713539f65d70eef2b25d02431dc9cc7816ff57efd52472b0c037db/MICAH_895.jpg" data-mid="57978265" border="0" src="https://freight.cargo.site/w/1000/i/e9ed2f83cd713539f65d70eef2b25d02431dc9cc7816ff57efd52472b0c037db/MICAH_895.jpg" /> <img width="5000" height="3334" width_o="5000" height_o="3334" data-src="https://freight.cargo.site/t/original/i/46bcdc401675621d16139f7c9852bc208bad67d58cc3f904a4254353321b8374/_V9A5238.jpg" data-mid="57978469" border="0" src="https://freight.cargo.site/w/1000/i/46bcdc401675621d16139f7c9852bc208bad67d58cc3f904a4254353321b8374/_V9A5238.jpg" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/5b4873125171cb4660e9a450a7a8d27f5b21f4d7a90bf76cb1e83eac8288ec92/DINNER_PARTY_1019.jpg" data-mid="57978659" border="0" src="https://freight.cargo.site/w/1000/i/5b4873125171cb4660e9a450a7a8d27f5b21f4d7a90bf76cb1e83eac8288ec92/DINNER_PARTY_1019.jpg" /> https://meichengwangdesign.com/BIRCHBOX-Packaging Fri, 14 May 2021 23:37:58 +0000 Mei Cheng Wang https://meichengwangdesign.com/BIRCHBOX-Packaging Birchbox Monthly Box Experience 2021 In 2021, the subscription box experience was a significant part of Birchbox’s core identity. I created 8 unique box designs and 11 different themes for about a year’s worth of monthly campaigns. We worked from the ground up, concepting themes that would dictate the types of products included each month, social media content, color palettes, and a final box design. Role: Graphic design, illustration Creative direction: Hannah Anderson Art direction: Allison Edgerton Photography:&nbsp;Marko MetzingerPost production: Amanda Stosz Copywriting: Amelia Diamond <img width="5782" height="2364" width_o="5782" height_o="2364" data-src="https://freight.cargo.site/t/original/i/eb3d60bf8b61c6d80d8fdb5ffd276d703112c3a5bc187537d72583e3ea23b50b/B_Jul_2021_EVERGREEN_Facebook_crop-2.jpg" data-mid="132913499" border="0" src="https://freight.cargo.site/w/1000/i/eb3d60bf8b61c6d80d8fdb5ffd276d703112c3a5bc187537d72583e3ea23b50b/B_Jul_2021_EVERGREEN_Facebook_crop-2.jpg" /> Box Design As the primary packaging designer, I was in charge of the entire process from pitching concepts, to packaging design, to creating a final style guide. <img width="1920" height="683" width_o="1920" height_o="683" data-src="https://freight.cargo.site/t/original/i/143e90caf6c93061140f1395213496439645f76ac2012f1f7ca17288479cbc9f/Boxes_All.png" data-mid="132922354" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/143e90caf6c93061140f1395213496439645f76ac2012f1f7ca17288479cbc9f/Boxes_All.png" /> Concepting + Process <img width="7200" height="3150" width_o="7200" height_o="3150" data-src="https://freight.cargo.site/t/original/i/393638bbf5f605360bf380e49c171a6b799365466497ce9ea0db4bfc2b0d0f8d/June_Box_Draft1.2.jpg" data-mid="108511137" border="0" src="https://freight.cargo.site/w/1000/i/393638bbf5f605360bf380e49c171a6b799365466497ce9ea0db4bfc2b0d0f8d/June_Box_Draft1.2.jpg" /> <img width="7200" height="3938" width_o="7200" height_o="3938" data-src="https://freight.cargo.site/t/original/i/58f03a030bd8aa7ef6888c8c001bcaaf5040b4602a3602c8370c7446778f2955/Feb_Box_Draft2.1_3.2.jpg" data-mid="108502368" border="0" src="https://freight.cargo.site/w/1000/i/58f03a030bd8aa7ef6888c8c001bcaaf5040b4602a3602c8370c7446778f2955/Feb_Box_Draft2.1_3.2.jpg" /> <img width="5400" height="2800" width_o="5400" height_o="2800" data-src="https://freight.cargo.site/t/original/i/2fbeca355437c25dc6c2f905d1aa40107120e9955d43e0e39210d495bb73a3da/Oct-Box_Final.jpg" data-mid="225020707" border="0" src="https://freight.cargo.site/w/1000/i/2fbeca355437c25dc6c2f905d1aa40107120e9955d43e0e39210d495bb73a3da/Oct-Box_Final.jpg" /> <img width="6300" height="5400" width_o="6300" height_o="5400" data-src="https://freight.cargo.site/t/original/i/41d8cdb56f028ac72cada1cd7dda5d705bcd6b5fb3f75e8cafcdfac3a9af20a9/2021_Box_Color-Journey.jpg" data-mid="132908924" border="0" src="https://freight.cargo.site/w/1000/i/41d8cdb56f028ac72cada1cd7dda5d705bcd6b5fb3f75e8cafcdfac3a9af20a9/2021_Box_Color-Journey.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/cfb471ffd907d172c1a4c089a9e1bc441b7a4f768d95500fdf40fbb1a647c3c1/May_Box_Illustration.jpg" data-mid="132916475" border="0" src="https://freight.cargo.site/w/1000/i/cfb471ffd907d172c1a4c089a9e1bc441b7a4f768d95500fdf40fbb1a647c3c1/May_Box_Illustration.jpg" /> <img width="2363" height="2401" width_o="2363" height_o="2401" data-src="https://freight.cargo.site/t/original/i/5f08dc480145e20a040cc75f9a85b65ffd5ba841e4f6c95aba48ac34d4162a32/March_Illustrations_Web.jpg" data-mid="108500789" border="0" src="https://freight.cargo.site/w/1000/i/5f08dc480145e20a040cc75f9a85b65ffd5ba841e4f6c95aba48ac34d4162a32/March_Illustrations_Web.jpg" /> Case Studies April: Sustainability <img width="2150" height="1600" width_o="2150" height_o="1600" data-src="https://freight.cargo.site/t/original/i/543fa141651587511e5fdc1db7b2c0f04f4cb144a7a86ae80c27c7e2f16e8823/2021.4_April.png" data-mid="108506137" border="0" src="https://freight.cargo.site/w/1000/i/543fa141651587511e5fdc1db7b2c0f04f4cb144a7a86ae80c27c7e2f16e8823/2021.4_April.png" /> <img width="1080" height="1512" width_o="1080" height_o="1512" data-src="https://freight.cargo.site/t/original/i/9c7118178a8e77b38ee9fb1ef3a7aa6a6ccfda1f95e0773222fb1d0b364097fe/B_Feb_2021_MT_Social_Stasher-Bags_14_IG-Stories_Crop.jpg" data-mid="108500785" border="0" src="https://freight.cargo.site/w/1000/i/9c7118178a8e77b38ee9fb1ef3a7aa6a6ccfda1f95e0773222fb1d0b364097fe/B_Feb_2021_MT_Social_Stasher-Bags_14_IG-Stories_Crop.jpg" /> <img width="5334" height="3334" width_o="5334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/05b8a27e7c2efdd4e7eda1ce80cae62a93e5184338ac9fdbe791fe895f0afee5/April_Style_Guide_Page_1.jpg" data-mid="138244280" border="0" src="https://freight.cargo.site/w/1000/i/05b8a27e7c2efdd4e7eda1ce80cae62a93e5184338ac9fdbe791fe895f0afee5/April_Style_Guide_Page_1.jpg" /> <img width="5334" height="3334" width_o="5334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/d7a59a040b6c10bb3826f0b4c575127a0226f4c29634913170764f946ab1fdf5/April_Style_Guide.jpg" data-mid="108511904" border="0" src="https://freight.cargo.site/w/1000/i/d7a59a040b6c10bb3826f0b4c575127a0226f4c29634913170764f946ab1fdf5/April_Style_Guide.jpg" /> <img width="1500" height="4461" width_o="1500" height_o="4461" data-src="https://freight.cargo.site/t/original/i/1191ef49c3c58579fa48c91075f169e174cee7facf25a7bb311c4a5d52ca1576/BG_April_Sustainable-Beauty-Swaps_Refillable_Email_3_Crop.jpg" data-mid="138245915" border="0" src="https://freight.cargo.site/w/1000/i/1191ef49c3c58579fa48c91075f169e174cee7facf25a7bb311c4a5d52ca1576/BG_April_Sustainable-Beauty-Swaps_Refillable_Email_3_Crop.jpg" /> June: Summer Skin <img width="2150" height="1600" width_o="2150" height_o="1600" data-src="https://freight.cargo.site/t/original/i/de68d1d77f7a910dbd10350b8dd37e938a7de829852fabd4bca5355c3034e2db/2021.6_June.png" data-mid="108503974" border="0" src="https://freight.cargo.site/w/1000/i/de68d1d77f7a910dbd10350b8dd37e938a7de829852fabd4bca5355c3034e2db/2021.6_June.png" /> <img width="5334" height="3334" width_o="5334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/ebc886cbb8f3b2534d0777f8a1d7ddfca55a6469db6cfdd5047e42a75d4b73e7/June_Style_Guide_Page_1.jpg" data-mid="138244491" border="0" src="https://freight.cargo.site/w/1000/i/ebc886cbb8f3b2534d0777f8a1d7ddfca55a6469db6cfdd5047e42a75d4b73e7/June_Style_Guide_Page_1.jpg" /> <img width="5334" height="3334" width_o="5334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/e26c12dbbc4835aca164c5679111b0579d7526f1027958e8136b115d4a4709e5/June_Style_Guide_Page_2.jpg" data-mid="138246314" border="0" src="https://freight.cargo.site/w/1000/i/e26c12dbbc4835aca164c5679111b0579d7526f1027958e8136b115d4a4709e5/June_Style_Guide_Page_2.jpg" /> <img width="900" height="1600" width_o="900" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5a58cf189633b670bd33b5e2e96d9f4eb2f24450d69b62a2af9f3d3e1d339b82/U_June_Sitewide-Sale_Social-Story_Mock.gif" data-mid="138244583" border="0" src="https://freight.cargo.site/w/900/i/5a58cf189633b670bd33b5e2e96d9f4eb2f24450d69b62a2af9f3d3e1d339b82/U_June_Sitewide-Sale_Social-Story_Mock.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/58db6c8d7d2854939890c53fc2fe1fa6fa9c53ee7e339f2e4ce258270bcb1e3a/B_Jun_2021_Monthly-Theme_Stylized_03_IG_1080x1350.jpg" data-mid="138244476" border="0" src="https://freight.cargo.site/w/1000/i/58db6c8d7d2854939890c53fc2fe1fa6fa9c53ee7e339f2e4ce258270bcb1e3a/B_Jun_2021_Monthly-Theme_Stylized_03_IG_1080x1350.jpg" /> <img width="1500" height="3845" width_o="1500" height_o="3845" data-src="https://freight.cargo.site/t/original/i/0f086a13f5f5b705025a997de1855a1dff9e1fc3cb1096ea5017c3574e1e36ea/B_June_Farm-to-Face_Email_Crop.jpg" data-mid="138245447" border="0" src="https://freight.cargo.site/w/1000/i/0f086a13f5f5b705025a997de1855a1dff9e1fc3cb1096ea5017c3574e1e36ea/B_June_Farm-to-Face_Email_Crop.jpg" /> Photography <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0c119c12b7f067987c85d8f5d961fc930f91c9105db9c6b681d52c33389f632b/B_Feb_2021_MT_Social_BBJan-1139_IG_1080x1350.jpg" data-mid="108505765" border="0" src="https://freight.cargo.site/w/1000/i/0c119c12b7f067987c85d8f5d961fc930f91c9105db9c6b681d52c33389f632b/B_Feb_2021_MT_Social_BBJan-1139_IG_1080x1350.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2d1c938001fc920ec66ffe643c2e439db9f4ea4ee80bd1f261e884c020ad56bb/B_Mar_2020_MT_Press-Social_IG-Stories_1080x1920.jpg" data-mid="132919739" border="0" src="https://freight.cargo.site/w/1000/i/2d1c938001fc920ec66ffe643c2e439db9f4ea4ee80bd1f261e884c020ad56bb/B_Mar_2020_MT_Press-Social_IG-Stories_1080x1920.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3fedbd8131311885dfeb514babed43414600df32acc115cde8fece55939ffb7f/B_May_2021_MT_Social_3_IG_1080x1350.jpg" data-mid="108504055" border="0" src="https://freight.cargo.site/w/1000/i/3fedbd8131311885dfeb514babed43414600df32acc115cde8fece55939ffb7f/B_May_2021_MT_Social_3_IG_1080x1350.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2c17e56ea66adfc049885de2868e66b0d567377ef99e1d739c86cc865da43355/B_Jun_2021_Monthly-Theme_Stylized_01_C_IG_1080x1350.jpg" data-mid="132919196" border="0" src="https://freight.cargo.site/w/1000/i/2c17e56ea66adfc049885de2868e66b0d567377ef99e1d739c86cc865da43355/B_Jun_2021_Monthly-Theme_Stylized_01_C_IG_1080x1350.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8a59ff768890032feca1aa6515f29c487c54c733d6b9416f8e8f46043ff85eec/B_Dec_Monthly-Box-Social_5_IG_1080x1350.jpg" data-mid="132919810" border="0" src="https://freight.cargo.site/w/1000/i/8a59ff768890032feca1aa6515f29c487c54c733d6b9416f8e8f46043ff85eec/B_Dec_Monthly-Box-Social_5_IG_1080x1350.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/44f746f03939d8d0158f96983d274e6e16b09c9b6615c62039b930ede266518a/B_Jun_2021_Monthly-Theme_Stylized_02_B_IG_1080x1350.jpg" data-mid="132918275" border="0" src="https://freight.cargo.site/w/1000/i/44f746f03939d8d0158f96983d274e6e16b09c9b6615c62039b930ede266518a/B_Jun_2021_Monthly-Theme_Stylized_02_B_IG_1080x1350.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6372192c0d941e5d1046b84f3db3914d809475fd002f40b99222735898710aaf/B_Feb_2021_MT_Social_BBJan-1142_IG-Stories_1080x1920.jpg" data-mid="132919037" border="0" src="https://freight.cargo.site/w/1000/i/6372192c0d941e5d1046b84f3db3914d809475fd002f40b99222735898710aaf/B_Feb_2021_MT_Social_BBJan-1142_IG-Stories_1080x1920.jpg" /> https://meichengwangdesign.com/MILK-BAR-CPG-Social Sat, 28 Dec 2024 22:39:08 +0000 Mei Cheng Wang https://meichengwangdesign.com/MILK-BAR-CPG-Social Milk Bar Seasonal Campaigns&nbsp; 2022–2023 Milk Bar releases multiple limited edition seasonal/holiday products each year and almost every menu turnover has an accompanying campaign. I worked on primarily physical signage and email graphics to promote Milk Bar’s ever evolving menu of bold and innovative desserts. Role: Graphic design Creative direction:&nbsp;Ayaka Terakawa, Jason Camera, Gregory Sparks Photography + Post Production:&nbsp;Caroline Arcangeli <img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/207d25a08c15583cbc727f311a9c47a4f4ede6375e9011eb74e9fbe45cb72a7d/Evergreen-A-Frames_All-Bakeries_0208232.jpg" data-mid="223891609" border="0" src="https://freight.cargo.site/w/1000/i/207d25a08c15583cbc727f311a9c47a4f4ede6375e9011eb74e9fbe45cb72a7d/Evergreen-A-Frames_All-Bakeries_0208232.jpg" /> <img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/1b51aa6091814eed372f131f717f898685ce975af4e6e0e4241d8a1eb6d468ca/Evergreen-A-Frames_Nordstrom_020823.jpg" data-mid="223891616" border="0" src="https://freight.cargo.site/w/1000/i/1b51aa6091814eed372f131f717f898685ce975af4e6e0e4241d8a1eb6d468ca/Evergreen-A-Frames_Nordstrom_020823.jpg" /> <img width="3150" height="1350" width_o="3150" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a0383e73e24b644c286a7a3b1c8da56e845a8a7b96f9823a2716c88e290b363d/Milkbar_Icons_Web.jpg" data-mid="223891602" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/a0383e73e24b644c286a7a3b1c8da56e845a8a7b96f9823a2716c88e290b363d/Milkbar_Icons_Web.jpg" /> <img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6f7f10e00b16d7019e55e07f7b349efe8ceee8566c601d84954891a189949388/9.11_Fall-Storytelling_Slice1.gif" data-mid="223890919" border="0" src="https://freight.cargo.site/w/900/i/6f7f10e00b16d7019e55e07f7b349efe8ceee8566c601d84954891a189949388/9.11_Fall-Storytelling_Slice1.gif" /> <img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8c4624edaf98ee04e20a9a7164ed696691bcd89cd523ef6b9b97d996970e43f8/10.13_Snap-Story_Slice1.gif" data-mid="223890920" border="0" src="https://freight.cargo.site/w/900/i/8c4624edaf98ee04e20a9a7164ed696691bcd89cd523ef6b9b97d996970e43f8/10.13_Snap-Story_Slice1.gif" /> <img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/3d232c3361d6294ab739c420abdca48eef25efc41753286b7054c7455143a48c/CarrotCake_A-Frames_BACK_032922.jpg" data-mid="223890961" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/3d232c3361d6294ab739c420abdca48eef25efc41753286b7054c7455143a48c/CarrotCake_A-Frames_BACK_032922.jpg" /> <img width="7200" height="10800" width_o="7200" height_o="10800" data-src="https://freight.cargo.site/t/original/i/a24257622626fb45110cfaeb4f588cb904353d00c2c7aa1aa312f1a2b192c333/CarrotCake_A-Frames_FRONT_032922-RGB.jpg" data-mid="223890971" border="0" src="https://freight.cargo.site/w/1000/i/a24257622626fb45110cfaeb4f588cb904353d00c2c7aa1aa312f1a2b192c333/CarrotCake_A-Frames_FRONT_032922-RGB.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/abd29713eace835b2620a584afa10c290df14cc648ef2a21e110a1322d47aae9/Carrot-cake-launch_Hero.gif" data-mid="223890973" border="0" src="https://freight.cargo.site/w/900/i/abd29713eace835b2620a584afa10c290df14cc648ef2a21e110a1322d47aae9/Carrot-cake-launch_Hero.gif" /> <img width="1800" height="1530" width_o="1800" height_o="1530" data-src="https://freight.cargo.site/t/original/i/41e9f02931059938d76153ab8b6b4fea8a8f7d034108dc1e99881f337df21b00/Milkbar_Fall_Email-Set.gif" data-mid="223890918" border="0" src="https://freight.cargo.site/w/1000/i/41e9f02931059938d76153ab8b6b4fea8a8f7d034108dc1e99881f337df21b00/Milkbar_Fall_Email-Set.gif" /> <img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/b0a462e31321f2af13cc14570bf40d4b05be3c1d0a5b7a6b6798a030b26cc089/FALL_A-Frames_0823223.jpg" data-mid="223891029" border="0" src="https://freight.cargo.site/w/1000/i/b0a462e31321f2af13cc14570bf40d4b05be3c1d0a5b7a6b6798a030b26cc089/FALL_A-Frames_0823223.jpg" /> <img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/4dc3e91bcf4dff964b725b5add5b7cc839d7103dd1992f28e840a2ef930d860a/FALL_A-Frames_0823224.jpg" data-mid="223891030" border="0" src="https://freight.cargo.site/w/1000/i/4dc3e91bcf4dff964b725b5add5b7cc839d7103dd1992f28e840a2ef930d860a/FALL_A-Frames_0823224.jpg" /> <img width="1200" height="737" width_o="1200" height_o="737" data-src="https://freight.cargo.site/t/original/i/f6838cc581819900a2596c84acae2542931c5b78fdd3db9d9b2e8a9135ae7b46/Home-Hero_Desktop_Small2.gif" data-mid="223891227" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/f6838cc581819900a2596c84acae2542931c5b78fdd3db9d9b2e8a9135ae7b46/Home-Hero_Desktop_Small2.gif" /> <img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/7df429de71441f9d30526786fea21b64c56714979246da514befd58c406e42f0/Pancake_A-Frames_121422_2.jpg" data-mid="223891273" border="0" src="https://freight.cargo.site/w/1000/i/7df429de71441f9d30526786fea21b64c56714979246da514befd58c406e42f0/Pancake_A-Frames_121422_2.jpg" /> <img width="800" height="889" width_o="800" height_o="889" data-src="https://freight.cargo.site/t/original/i/ceaf1b523545b91f1969f3129bbb67a5343c2b4a65514b2a7114adb6fe93a0bf/FinalPancakeCakeSpin_Hero.gif" data-mid="223891282" border="0" src="https://freight.cargo.site/w/800/i/ceaf1b523545b91f1969f3129bbb67a5343c2b4a65514b2a7114adb6fe93a0bf/FinalPancakeCakeSpin_Hero.gif" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/9c979e4821f4eb5442c297377442082d15b839e90ce137e9ed5cc5c3766c5182/BB_Countertop_082422_Draft1.jpg" data-mid="223891340" border="0" src="https://freight.cargo.site/w/1000/i/9c979e4821f4eb5442c297377442082d15b839e90ce137e9ed5cc5c3766c5182/BB_Countertop_082422_Draft1.jpg" /> <img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/d12387a6b81e9d439b94751e81ecc7533480f88abe04310fb3d43f2b51533dec/FALL_A-Frames_082322_1.jpg" data-mid="223891339" border="0" src="https://freight.cargo.site/w/1000/i/d12387a6b81e9d439b94751e81ecc7533480f88abe04310fb3d43f2b51533dec/FALL_A-Frames_082322_1.jpg" /> https://meichengwangdesign.com/MILK-BAR-Campaign-Thanksgiving Wed, 11 Dec 2024 04:11:24 +0000 Mei Cheng Wang https://meichengwangdesign.com/MILK-BAR-Campaign-Thanksgiving Milk BarThanksgiving Campaign 2022 In 2022 the creative team wanted to highlight the tight-knit kitchen family at Milk Bar for the Thanksgiving campaign. Chef-inspired elements such as orange masking tape and sharpie writing were used alongside product photos taken inside Milk Bar’s industrial kitchen to promote the season’s new products. Role: Graphic design Creative direction:&nbsp;Jason Camera&nbsp; Photography + Post Production:&nbsp;Caroline Arcangeli <img width="2917" height="1875" width_o="2917" height_o="1875" data-src="https://freight.cargo.site/t/original/i/fd2bcf90412182447cc1478660a28a4ca903263fe8643bf3b92cb1c7d94834e2/Milkbar_Thanksgiving_Header-Set2.png" data-mid="223198140" border="0" src="https://freight.cargo.site/w/1000/i/fd2bcf90412182447cc1478660a28a4ca903263fe8643bf3b92cb1c7d94834e2/Milkbar_Thanksgiving_Header-Set2.png" /> <img width="2964" height="727" width_o="2964" height_o="727" data-src="https://freight.cargo.site/t/original/i/9bd97e1dea783a07c1a17e04744d236750e2e973e570b10cf023cef25632841b/PCCC1.png" data-mid="223198070" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/9bd97e1dea783a07c1a17e04744d236750e2e973e570b10cf023cef25632841b/PCCC1.png" /> <img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/a25b95091492b2a443765c2befa10d4a34d5d322eec969665fa631a33e536ed7/THANKSGIVING_A-Frame_102422.jpg" data-mid="223196810" border="0" src="https://freight.cargo.site/w/1000/i/a25b95091492b2a443765c2befa10d4a34d5d322eec969665fa631a33e536ed7/THANKSGIVING_A-Frame_102422.jpg" /> <img width="900" height="1126" width_o="900" height_o="1126" data-src="https://freight.cargo.site/t/original/i/f3373c2617ab9d8292d9c2e87aacaafcec64ca9557117576ccbf4bdfd0a40514/PCCCSliceFullPlate_4x5_IG.gif" data-mid="223196770" border="0" src="https://freight.cargo.site/w/900/i/f3373c2617ab9d8292d9c2e87aacaafcec64ca9557117576ccbf4bdfd0a40514/PCCCSliceFullPlate_4x5_IG.gif" /> <img width="1275" height="806" width_o="1275" height_o="806" data-src="https://freight.cargo.site/t/original/i/ef849123ea47c85949e497ca01225a35e38e2f81aeb4815dee791ed46aa84ecb/Direct-Mailer_Thanksgiving_1.jpg" data-mid="223198067" border="0" src="https://freight.cargo.site/w/1000/i/ef849123ea47c85949e497ca01225a35e38e2f81aeb4815dee791ed46aa84ecb/Direct-Mailer_Thanksgiving_1.jpg" /> <img width="1698" height="1186" width_o="1698" height_o="1186" data-src="https://freight.cargo.site/t/original/i/0b627274d2acace585b9b1b9c629aad1fa141e2b4fa22df6a47a0ae453001fef/FONT_04_1.png" data-mid="223198074" border="0" src="https://freight.cargo.site/w/1000/i/0b627274d2acace585b9b1b9c629aad1fa141e2b4fa22df6a47a0ae453001fef/FONT_04_1.png" /> <img width="2917" height="1875" width_o="2917" height_o="1875" data-src="https://freight.cargo.site/t/original/i/74b4255f5f3728610489a6fca285d2a373cb5efbc3c84a002da425e9503c8bbd/Milkbar_Thanksgiving_IG-Set.jpg" data-mid="223198179" border="0" src="https://freight.cargo.site/w/1000/i/74b4255f5f3728610489a6fca285d2a373cb5efbc3c84a002da425e9503c8bbd/Milkbar_Thanksgiving_IG-Set.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/37c83a651ecfd34acb760e12c9ef5b7e9a025fc6c4efd3cf35cd12d77ff8c866/Famsgiving_55_Small.jpg" data-mid="223198819" border="0" src="https://freight.cargo.site/w/1000/i/37c83a651ecfd34acb760e12c9ef5b7e9a025fc6c4efd3cf35cd12d77ff8c866/Famsgiving_55_Small.jpg" /> https://meichengwangdesign.com/MILK-BAR-Loyalty-Program Sun, 29 Dec 2024 04:24:36 +0000 Mei Cheng Wang https://meichengwangdesign.com/MILK-BAR-Loyalty-Program Milk Bar Loyalty Program 2023 In 2022 I helped create graphics for Milk Bar’s first loyalty program, The First Bite Club. In 2023 we then expanded it into The First Bite Club: Delivered, an exclusive loyalty subscription program with limited edition treats shipped to member’s doors. We streamlined the idea of a Milk Bar-ified streetwear drop to create excitement around the exclusivity of these items.&nbsp; Role: Graphic design Creative direction:&nbsp;Ayaka Terakawa Photography + Post Production: Caroline Arcangeli <img width="1200" height="400" width_o="1200" height_o="400" data-src="https://freight.cargo.site/t/original/i/0cae218c1a81d9b6de570f48a8df670dd1f515e0f3c10b407f9fed4104aaa3af/FBC-Delivered_Logo_Email.gif" data-mid="223892467" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/0cae218c1a81d9b6de570f48a8df670dd1f515e0f3c10b407f9fed4104aaa3af/FBC-Delivered_Logo_Email.gif" /><img width="342" height="342" width_o="342" height_o="342" data-src="https://freight.cargo.site/t/original/i/1c053231fda10447d3fe922bce90a9d9ae95a999eebbc361cbe704f0ab8554f0/Cursor-1-Purple.gif" data-mid="223892475" border="0" data-scale="10" data-icon-mode src="https://freight.cargo.site/w/342/i/1c053231fda10447d3fe922bce90a9d9ae95a999eebbc361cbe704f0ab8554f0/Cursor-1-Purple.gif" /> <img width="5280" height="5270" width_o="5280" height_o="5270" data-src="https://freight.cargo.site/t/original/i/1998503be0b82ff4f4657b1beeb7ad8a29b19431bbe0e5b9d340221c414439fe/Loyalty_Wheatpaste_Web.png" data-mid="223893096" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/1998503be0b82ff4f4657b1beeb7ad8a29b19431bbe0e5b9d340221c414439fe/Loyalty_Wheatpaste_Web.png" /> <img width="170" height="137" width_o="170" height_o="137" data-src="https://freight.cargo.site/t/original/i/9eecc36b707e6329b498fcdbf5a835b8f8428bad669e08cbe504f0e5daa78075/Asset-162x.png" data-mid="223892839" border="0" src="https://freight.cargo.site/w/170/i/9eecc36b707e6329b498fcdbf5a835b8f8428bad669e08cbe504f0e5daa78075/Asset-162x.png" /> <img width="222" height="164" width_o="222" height_o="164" data-src="https://freight.cargo.site/t/original/i/69f65a14ba5829e4e4efabf64b37763fe2f430043693a5dbe4d7e0a98f9bbc38/Asset-122x.png" data-mid="223892838" border="0" src="https://freight.cargo.site/w/222/i/69f65a14ba5829e4e4efabf64b37763fe2f430043693a5dbe4d7e0a98f9bbc38/Asset-122x.png" /> <img width="900" height="675" width_o="900" height_o="675" data-src="https://freight.cargo.site/t/original/i/17649ddfc58934cb9c59a0b59fb1f8beddb3fd56e8137717f0551c308696f65a/FBCD_Launch.gif" data-mid="223892470" border="0" src="https://freight.cargo.site/w/900/i/17649ddfc58934cb9c59a0b59fb1f8beddb3fd56e8137717f0551c308696f65a/FBCD_Launch.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1d066330bc4c8c992655ee1b0694f8d1a975957601cd30c617bfda32d05c22dd/IceCreamConePie_RD_4x5_012_Email.jpg" data-mid="223892471" border="0" src="https://freight.cargo.site/w/1000/i/1d066330bc4c8c992655ee1b0694f8d1a975957601cd30c617bfda32d05c22dd/IceCreamConePie_RD_4x5_012_Email.jpg" /> <img width="2500" height="2084" width_o="2500" height_o="2084" data-src="https://freight.cargo.site/t/original/i/85d77829b0d0169ba7248008015217c39fe233d8d489dec360ba7e79ab2742e7/Stickers_Draft3.png" data-mid="223892473" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/85d77829b0d0169ba7248008015217c39fe233d8d489dec360ba7e79ab2742e7/Stickers_Draft3.png" /> <img width="800" height="720" width_o="800" height_o="720" data-src="https://freight.cargo.site/t/original/i/938f9290ae25e0a2c7f1355d0881f4f6cc41ecfc1322c0559875df7b09213ddf/clip2_Email.gif" data-mid="223892472" border="0" src="https://freight.cargo.site/w/800/i/938f9290ae25e0a2c7f1355d0881f4f6cc41ecfc1322c0559875df7b09213ddf/clip2_Email.gif" /> <img width="1200" height="2600" width_o="1200" height_o="2600" data-src="https://freight.cargo.site/t/original/i/d33a00a18de7332fbb129db434cc263b351fbd12df6daffb95896b28c6f3609e/FBCD-Spots-open.gif" data-mid="223892825" border="0" src="https://freight.cargo.site/w/1000/i/d33a00a18de7332fbb129db434cc263b351fbd12df6daffb95896b28c6f3609e/FBCD-Spots-open.gif" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/aa97c2e5780648b4f87ac209c2bb1d667272ffa2c374ec5c67340d06e59c6bfd/Box-Tape_Mock2.png" data-mid="223892477" border="0" data-rotation="-20" src="https://freight.cargo.site/w/1000/i/aa97c2e5780648b4f87ac209c2bb1d667272ffa2c374ec5c67340d06e59c6bfd/Box-Tape_Mock2.png" /> <img width="2100" height="2084" width_o="2100" height_o="2084" data-src="https://freight.cargo.site/t/original/i/93feced548a7d5e332c247af2303967773d17170ec4b4e184417299b33614cc6/Exploration_Draft3.png" data-mid="223892827" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/93feced548a7d5e332c247af2303967773d17170ec4b4e184417299b33614cc6/Exploration_Draft3.png" />