Plated
Meal Kit Delivery
2019
A selection of marketing creative and packaging for Plated.
Role: Graphic designer, illustration
Photography: Ryan Dausch + Emily Baker
Styling: Ashley Shleeper
Creative direction: Clayton Perryman
Art direction: Aica Domingo
Copywriting: Alicia Berbenick
A selection of marketing creative and packaging for Plated.
Role: Graphic designer, illustration
Photography: Ryan Dausch + Emily Baker
Styling: Ashley Shleeper
Creative direction: Clayton Perryman
Art direction: Aica Domingo
Copywriting: Alicia Berbenick
![](https://freight.cargo.site/t/original/i/d56d8442f5938800ac8ede8c99588aa842ff1b3f9ced97081d7ec97491e433c5/Reminder2_TestB_Desktop_Web2.jpg)
![](https://freight.cargo.site/t/original/i/5d9b669bbc9807fabf976a6cda7c3f1269ed8afa2b46000a4a6c1e17cf9436ea/Plated-Brunch2.jpg)
![](https://freight.cargo.site/t/original/i/03b48935afd047fec7bba14703051285fa8381d1543d3b1941c0688dc7dbe77a/Plated-Brunch.jpg)
![](https://freight.cargo.site/t/original/i/f2289037d891f53de4cb548c07ea0606c4f68ed1e9310f3349c96334c8122666/LP_BlackFriday_Full.jpg)
![](https://freight.cargo.site/t/original/i/f57253dfa1d121605d40b36ff6ad3a5fb5f797c5fd7b4483ff47c42a39a7ed56/BF-Announcement_Prospects_PlanA-B_Desktop_WEB.jpg)
![](https://freight.cargo.site/t/original/i/c91e0812a57d9f67418ac100c26442a7a04d7ccf3d55ae921da1efca92ff83a9/BF-Final2_Prospects_PlanA-B_AM_Desktop_WEB.gif)
Retail sleeve concept /
I helped reimagine the packaging for Plated’s in-store cooking kits in their new sophisticated branding style. We came up with a color system to differentiate primary proteins while making the kits sleek and eye-catching among the competition.
![](https://freight.cargo.site/t/original/i/9e11cabed092554587addded7dd3b4f86a6d529c7d46dead91aa23617115cee2/Retail-sleeve_Mock.jpg)
![](https://freight.cargo.site/t/original/i/5bba9f5ab5eb2d1f5de95321b542e4efff3146ac6b9911b594afb1a5c2a32c39/RetailSleeve_1.jpg)