Brooklyn, NY
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Plated
Back to School
2019
For fall 2019 the Plated creative team aimed to renew excitement over mealtimes again with a sophisticated back-to-school style campaign that would inspire home cooks to lean into their curiosity and sense of learning.
The creatives involved construction paper shapes in a grown-up fall color palette and content that focused on tips, lessons, infographics, and trying new things.
Photography: Ryan Dausch + Emily Baker
Styling: Ashley Shleeper
Creative direction: Clayton Perryman
Art direction: Aica Domingo
Copywriting: Alicia Berbenick
For fall 2019 the Plated creative team aimed to renew excitement over mealtimes again with a sophisticated back-to-school style campaign that would inspire home cooks to lean into their curiosity and sense of learning.
The creatives involved construction paper shapes in a grown-up fall color palette and content that focused on tips, lessons, infographics, and trying new things.
Photography: Ryan Dausch + Emily Baker
Styling: Ashley Shleeper
Creative direction: Clayton Perryman
Art direction: Aica Domingo
Copywriting: Alicia Berbenick
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