Plated
Back to School Campaign
2019
For Fall 2019, the Plated team created a campaign aimed to renew excitement for day-to-day meals with a sophisticated back-to-school style that would inspire home cooks to lean into their curiosity and sense of learning. The result ended up being one of our all-time favorite projects.
Role: Graphic design, illustration
Photography: Ryan Dausch + Emily Baker
Styling: Ashley Shleeper
Creative direction: Clayton Perryman
Art direction: Aica Domingo
Copywriting: Alicia Berbenick
For Fall 2019, the Plated team created a campaign aimed to renew excitement for day-to-day meals with a sophisticated back-to-school style that would inspire home cooks to lean into their curiosity and sense of learning. The result ended up being one of our all-time favorite projects.
Role: Graphic design, illustration
Photography: Ryan Dausch + Emily Baker
Styling: Ashley Shleeper
Creative direction: Clayton Perryman
Art direction: Aica Domingo
Copywriting: Alicia Berbenick
Concepting /
Construction paper shapes /
were cut out in a muted Fall color palette and then photographed for crafty visuals that still felt grown-up.
Emails /
focused on easy tips, lessons, the love of learning, and trying new things.
