Milk Bar
Summer of Yes! Campaign
2022
Summer 2022 was that year’s biggest seasonal campaign with multiple product launches in Milk Bar’s bakeries as well as on grocery store shelves. The creative team crafted a world of bold graphics inspired by retro candy ads and ice cream truck menus that sat alongside bright and colorful summer photography.
Role: Graphic design
Creative direction: Gregory Sparks
Art direction: Christina Tosi
Photography + Post Production: Caroline Arcangeli
Summer 2022 was that year’s biggest seasonal campaign with multiple product launches in Milk Bar’s bakeries as well as on grocery store shelves. The creative team crafted a world of bold graphics inspired by retro candy ads and ice cream truck menus that sat alongside bright and colorful summer photography.
Role: Graphic design
Creative direction: Gregory Sparks
Art direction: Christina Tosi
Photography + Post Production: Caroline Arcangeli
