Bored Cow
Animal-Free Dairy Milk Alternative
2023–2024
Bored Cow was one of the first animal-free dairy milks to be sold in the U.S and our tiny team had the unusual challenge of balancing the fun, colorful world of freed cartoon dairy cows with educating consumers on the unique nature of the product: milk made with precision fermented dairy protein (no cows needed!). I primarily worked on updating and creating new packaging, email flows, ads, and in-store signage/displays.
Role: Graphic design, illustration, art direction
Creative Direction: Luke Kingma
Copywriting: Luke Kingma
Bored Cow was one of the first animal-free dairy milks to be sold in the U.S and our tiny team had the unusual challenge of balancing the fun, colorful world of freed cartoon dairy cows with educating consumers on the unique nature of the product: milk made with precision fermented dairy protein (no cows needed!). I primarily worked on updating and creating new packaging, email flows, ads, and in-store signage/displays.
Role: Graphic design, illustration, art direction
Creative Direction: Luke Kingma
Copywriting: Luke Kingma
Packaging /
