Birchbox
Re.fil
2021
In 2021, Birchbox launched a new private label product: a refillable, all purpose beauty balm. I was tasked to brand the product as well as create packaging that was sustainable, and fit within the Birchbox brand story.
Role:Logo design, branding, packaging
Creative direction: Hannah Anderson
Art direction: Allison Edgerton
Photography: Marko Metzinger
Photo post production: Amanda Stosz
In 2021, Birchbox launched a new private label product: a refillable, all purpose beauty balm. I was tasked to brand the product as well as create packaging that was sustainable, and fit within the Birchbox brand story.
Role:Logo design, branding, packaging
Creative direction: Hannah Anderson
Art direction: Allison Edgerton
Photography: Marko Metzinger
Photo post production: Amanda Stosz
Concepting /
![](https://freight.cargo.site/t/original/i/bbd6f7917c15cb76ec2e2e2d4ec4099e04ecb321be1e9f3c81c157ae127c4b06/Refillable-Balm_Brading_Draft1.jpg)
![](https://freight.cargo.site/t/original/i/f2b66a56e8e328fec5181e2cdf8cad800b5e2a84763c099845e5c076a5228b81/Re.fil_Packaging_Draft1.jpg)
![](https://freight.cargo.site/t/original/i/ddca385c1b469bf0584465f15d6ac8f88d6ab9d59ba33f66b0dfd550aeda6125/Re.fil_Packaging_Draft3.jpg)
![](https://freight.cargo.site/t/original/i/fc9bbe3e0f94953e1deca467400382bc8ac74b53eb0da5ec2ba527bc866f9002/Birchbox_Re.fil_Balm_Color-Reference.jpg)
Final product /
![](https://freight.cargo.site/t/original/i/2cab4178a6b9d498bfae05bcea2ee74961def42479471c85c2decd1c920bb8a5/Refil-Launch_Stylized_4_Edit.jpg)
![](https://freight.cargo.site/t/original/i/844cbac0106ad2f51a832f6a36aa8679efac1bdbb5696839718c9ce78c2ac328/B_Apr_Refil-Launch_Social_Animation_IG-Square.gif)
![](https://freight.cargo.site/t/original/i/e80c24b4689305f6d78428c44134b1378bce0c6a18258cfb3824a999051f9b24/louisiana_birchbox-0199_crop.jpg)
![](https://freight.cargo.site/t/original/i/1aa998c4f0e0105b8f19b45a32668e0cb765363aa01b6ea1cbd6eb3ac99bb9a5/louisiana_birchbox-0208_crop.jpg)
![](https://freight.cargo.site/t/original/i/bbb2558ba999a735c9afbc9591944e08b9669e837036e31209a28b4bb3e86204/Re.fil_How-to-insert-refills_Infographic.png)