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Brooklyn, NY

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Birchbox
Monthly Box
Experience

2021

While at Birchbox, I created 8 unique box designs and 11 different design themes. The box experience is a significant part of Birchbox’s core identity and every month has a theme that ties everything together including box design, the kinds of products sampled, social media content, and color palette for the month.

Role: Graphic designer, illustration, print
Creative direction: Hannah Anderson
Art direction: Allison Edgerton
Photography: Marko Metzinger
Photo post production: Amanda Stosz
Copywriting: Amelia Diamond




Box Design / 


As the primary packaging designer, I was in charge of the entire process from pitching visual concepts to the actual design of box. I would then create a style guide every month based on the box which included colors, typography treatment, and graphics to use for digital assets.





Photography /





Concepting + Process /





Case Studies /


Examples of how a theme translated from print to digital



April -  
Sustainability

  ︎︎︎
Box (Stasher partnership)
Style guide


Photography

Email



June - 
Summer Skin
  ︎︎︎
Box Style Guide



Photography
Email


Social