Birchbox
Monthly Box
Experience
2021
In 2021, the subscription box experience was a significant part of Birchbox’s core identity. I created 8 unique box designs and 11 different themes for about a year’s worth of monthly campaigns. We worked from the ground up, concepting themes that would dictate the types of products included each month, social media content, color palettes, and a final box design.
Role: Graphic design, illustration
Creative direction: Hannah Anderson
Art direction: Allison Edgerton
Photography: Marko Metzinger
Post production: Amanda Stosz
Copywriting: Amelia Diamond
In 2021, the subscription box experience was a significant part of Birchbox’s core identity. I created 8 unique box designs and 11 different themes for about a year’s worth of monthly campaigns. We worked from the ground up, concepting themes that would dictate the types of products included each month, social media content, color palettes, and a final box design.
Role: Graphic design, illustration
Creative direction: Hannah Anderson
Art direction: Allison Edgerton
Photography: Marko Metzinger
Post production: Amanda Stosz
Copywriting: Amelia Diamond
Box Design /
As the primary packaging designer, I was in charge of the entire process from pitching concepts, to packaging design, to creating a final style guide.
Photography /
Concepting + Process /
Case Studies /
April:
Sustainability
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Sustainability
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Box (Stasher partnership)
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Style guide
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Style guide
Email![]()
Photography![]()
Photography
June:
Summer Skin
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Summer Skin
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Box
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Style Guide
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Photography
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Style Guide
Photography
Email
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Social![]()
Social
