Birchbox
Monthly Box
Experience
2021
While at Birchbox, I created 8 unique box designs and 11 different design themes. The box experience is a significant part of Birchbox’s core identity and every month has a theme that ties everything together including box design, the kinds of products sampled, social media content, and color palette for the month.
Role: Graphic designer, illustration, print
Creative direction: Hannah Anderson
Art direction: Allison Edgerton
Photography: Marko Metzinger
Photo post production: Amanda Stosz
Copywriting: Amelia Diamond
While at Birchbox, I created 8 unique box designs and 11 different design themes. The box experience is a significant part of Birchbox’s core identity and every month has a theme that ties everything together including box design, the kinds of products sampled, social media content, and color palette for the month.
Role: Graphic designer, illustration, print
Creative direction: Hannah Anderson
Art direction: Allison Edgerton
Photography: Marko Metzinger
Photo post production: Amanda Stosz
Copywriting: Amelia Diamond
![](https://freight.cargo.site/t/original/i/eb3d60bf8b61c6d80d8fdb5ffd276d703112c3a5bc187537d72583e3ea23b50b/B_Jul_2021_EVERGREEN_Facebook_crop-2.jpg)
Box Design /
As the primary packaging designer, I was in charge of the entire process from pitching visual concepts to the actual design of box. I would then create a style guide every month based on the box which included colors, typography treatment, and graphics to use for digital assets.
![](https://freight.cargo.site/t/original/i/143e90caf6c93061140f1395213496439645f76ac2012f1f7ca17288479cbc9f/Boxes_All.png)
Photography /
![](https://freight.cargo.site/t/original/i/44f746f03939d8d0158f96983d274e6e16b09c9b6615c62039b930ede266518a/B_Jun_2021_Monthly-Theme_Stylized_02_B_IG_1080x1350.jpg)
![](https://freight.cargo.site/t/original/i/3fedbd8131311885dfeb514babed43414600df32acc115cde8fece55939ffb7f/B_May_2021_MT_Social_3_IG_1080x1350.jpg)
![](https://freight.cargo.site/t/original/i/0c119c12b7f067987c85d8f5d961fc930f91c9105db9c6b681d52c33389f632b/B_Feb_2021_MT_Social_BBJan-1139_IG_1080x1350.jpg)
![](https://freight.cargo.site/t/original/i/2d1c938001fc920ec66ffe643c2e439db9f4ea4ee80bd1f261e884c020ad56bb/B_Mar_2020_MT_Press-Social_IG-Stories_1080x1920.jpg)
![](https://freight.cargo.site/t/original/i/2c17e56ea66adfc049885de2868e66b0d567377ef99e1d739c86cc865da43355/B_Jun_2021_Monthly-Theme_Stylized_01_C_IG_1080x1350.jpg)
![](https://freight.cargo.site/t/original/i/8a59ff768890032feca1aa6515f29c487c54c733d6b9416f8e8f46043ff85eec/B_Dec_Monthly-Box-Social_5_IG_1080x1350.jpg)
![](https://freight.cargo.site/t/original/i/6372192c0d941e5d1046b84f3db3914d809475fd002f40b99222735898710aaf/B_Feb_2021_MT_Social_BBJan-1142_IG-Stories_1080x1920.jpg)
![](https://freight.cargo.site/t/original/i/f07c40e834b8a24f1922682a1bd095bb7160ee0bddc44fa9ea5a5b6350594dc8/B_Dec_Monthly-Box-Social_4_IG_1080x1350.jpg)
Concepting + Process /
![](https://freight.cargo.site/t/original/i/5f08dc480145e20a040cc75f9a85b65ffd5ba841e4f6c95aba48ac34d4162a32/March_Illustrations_Web.jpg)
![](https://freight.cargo.site/t/original/i/393638bbf5f605360bf380e49c171a6b799365466497ce9ea0db4bfc2b0d0f8d/June_Box_Draft1.2.jpg)
![](https://freight.cargo.site/t/original/i/41d8cdb56f028ac72cada1cd7dda5d705bcd6b5fb3f75e8cafcdfac3a9af20a9/2021_Box_Color-Journey.jpg)
![](https://freight.cargo.site/t/original/i/cfb471ffd907d172c1a4c089a9e1bc441b7a4f768d95500fdf40fbb1a647c3c1/May_Box_Illustration.jpg)
![](https://freight.cargo.site/t/original/i/58f03a030bd8aa7ef6888c8c001bcaaf5040b4602a3602c8370c7446778f2955/Feb_Box_Draft2.1_3.2.jpg)
Case Studies /
Examples of how a theme translated from print to digital
April:
Sustainability
︎︎︎
Sustainability
︎︎︎
Box (Stasher partnership)
![]()
Style guide
![]()
![]()
![](https://freight.cargo.site/t/original/i/543fa141651587511e5fdc1db7b2c0f04f4cb144a7a86ae80c27c7e2f16e8823/2021.4_April.png)
Style guide
![](https://freight.cargo.site/t/original/i/05b8a27e7c2efdd4e7eda1ce80cae62a93e5184338ac9fdbe791fe895f0afee5/April_Style_Guide_Page_1.jpg)
![](https://freight.cargo.site/t/original/i/d7a59a040b6c10bb3826f0b4c575127a0226f4c29634913170764f946ab1fdf5/April_Style_Guide.jpg)
Email![]()
Photography
![](https://freight.cargo.site/t/original/i/1191ef49c3c58579fa48c91075f169e174cee7facf25a7bb311c4a5d52ca1576/BG_April_Sustainable-Beauty-Swaps_Refillable_Email_3_Crop.jpg)
Photography
![](https://freight.cargo.site/t/original/i/30d0578ba483393c5441f18b47dd51c8f0756a40602f97c367ee068733408577/B_Feb_2021_MT_Social_Stasher-Bags_14_IG_1080x1350.jpg)
June:
Summer Skin
︎︎︎
Summer Skin
︎︎︎
Box
Style Guide
![]()
![]()
Photography
![]()
![](https://freight.cargo.site/t/original/i/de68d1d77f7a910dbd10350b8dd37e938a7de829852fabd4bca5355c3034e2db/2021.6_June.png)
![](https://freight.cargo.site/t/original/i/ebc886cbb8f3b2534d0777f8a1d7ddfca55a6469db6cfdd5047e42a75d4b73e7/June_Style_Guide_Page_1.jpg)
![](https://freight.cargo.site/t/original/i/e26c12dbbc4835aca164c5679111b0579d7526f1027958e8136b115d4a4709e5/June_Style_Guide_Page_2.jpg)
Photography
![](https://freight.cargo.site/t/original/i/58db6c8d7d2854939890c53fc2fe1fa6fa9c53ee7e339f2e4ce258270bcb1e3a/B_Jun_2021_Monthly-Theme_Stylized_03_IG_1080x1350.jpg)
Email
![]()
Social![]()
![](https://freight.cargo.site/t/original/i/0f086a13f5f5b705025a997de1855a1dff9e1fc3cb1096ea5017c3574e1e36ea/B_June_Farm-to-Face_Email_Crop.jpg)
Social
![](https://freight.cargo.site/t/original/i/5a58cf189633b670bd33b5e2e96d9f4eb2f24450d69b62a2af9f3d3e1d339b82/U_June_Sitewide-Sale_Social-Story_Mock.gif)