Birchbox
Monthly Box
Experience
2021
In 2021, the subscription box experience was a significant part of Birchbox’s core identity. I created 8 unique box designs and 11 different themes for about a year’s worth of monthly campaigns. We worked from the ground up, concepting themes that would dictate the types of products included each month, social media content, color palettes, and a final box design.
Role: Graphic design, illustration
Creative direction: Hannah Anderson
Art direction: Allison Edgerton
Photography: Marko Metzinger
Post production: Amanda Stosz
Copywriting: Amelia Diamond
In 2021, the subscription box experience was a significant part of Birchbox’s core identity. I created 8 unique box designs and 11 different themes for about a year’s worth of monthly campaigns. We worked from the ground up, concepting themes that would dictate the types of products included each month, social media content, color palettes, and a final box design.
Role: Graphic design, illustration
Creative direction: Hannah Anderson
Art direction: Allison Edgerton
Photography: Marko Metzinger
Post production: Amanda Stosz
Copywriting: Amelia Diamond
Box Design
As the primary packaging designer, I was in charge of the entire process from pitching concepts, to packaging design, to creating a final style guide.
Concepting + Process
Case Studies
April: Sustainability
June: Summer Skin
Photography
